Product Designer
Direct from Córdoba, Argentina. Sofí became part of the family in 2023, and since then, as a good Argentinean, she has been fully involved with the project.
Sofí is one of those motivated people who joins any plan. In fact, it’s hard to get her to stand still. And at Loft, that’s the mentality we’re looking for!
As hobbies, she tells us that one of her main passions is getting lost in the streets of new cities and small towns, discovering the charm of each place she visits.
Laborally, “My path as a visual communicator began several years ago when I started my college career as a Graphic Designer and since then it has mutated infinite number of times. Today I find myself working with a variety of digital products, from mobility to finance, and this is partly what I enjoy most about my profession. Being able to learn something every day about the current market, the psychology of user usage or consumption patterns, to be able to design logical and functional interfaces.”
A simpler way to understand Sofi’s current position, would be something like this, “Behind all the apps and websites we use every day, there is a logic of use, a reason in its navigation and a design thought specifically for that product. In a nutshell, I am the person behind these user interfaces.”
“As a person I have mutated along with my profession and today I find myself living in Barcelona, being part of this great Loft community that has lovingly opened its doors to me almost a year ago.” Thanks for pushing us forward with your energy Sofí!
Company: North
Learn more about our cordobesa on her professional website:
