Loft 153

“The Friction” – Obstacles, decisions, and relationships that hold back your project by New Business Horizon

Axiology for projects

👉Exclusive training for Club Members

🎯What are we going to see today?

Axiology is the branch of philosophy that studies people and their values. We’ll explore how this relates to our projects, our teams and collaborators, and our clients. We’ll examine the foundation on which we build things and how we address obstacles and fears. Are you ready?

Today we’ll look at the second page of the Hartman Test

-Second phase of the NBH Axiological Test
-Relationship between decision-making, connections with others, and business structure

Key takeaway of the session: A project doesn’t get stuck just because of the market or money; often, it gets stuck due to poorly organized decisions and misread relationships.

Objective: To show how internal and relational conflicts affect execution, sales, partners, the team, and the ability to sustain a business.


✍🏻 Who is Israel Blanco?

Israel Blanco Toledo, 46, is an entrepreneur with a solid track record that began at age 20 across various sectors. He has a background in electronics and sports, as well as more than ten years of ongoing training in psychotherapy. He currently leads three companies: two in the sports sector and a business platform designed to provide clarity to entrepreneurs and organizations, as well as to facilitate connections with investors to drive coherent and aligned projects.


🌐 Would you like to learn a little more about him and his project?

Go to LinkedIn


🚀 What is the Entrepreneurs Club?


The Entrepreneurs Club was created for those who want to build their projects with focus, guidance, and a strategic community-oriented approach. Through exclusive training and weekly sessions, we cover the essential elements needed to grow a real project—going beyond theory and building a network. Plus, you’ll have access to a coworking space!

Every quarter brings new sessions, new speakers, and new challenges. Interested? You can attend a trial session by sending us an email at info@loft153.com.

I want to join the club!

Date

May 28 2026

Time

10:00 - 12:00

Location

Loft Viladomat 169 - Loft 153 Coworking, Coffeeworking & Events
Consell de Cent 153
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