Andrés is a content strategist and ghostwriter, and currently leads BOO, where he helps founders and professionals turn their ideas, experiences, and expertise into content with a distinctive voice, especially for LinkedIn.
A fan of mate, the beach, and getting together with friends, he also finds plenty of inspiration in travel, volleyball, and reading. He’s the kind of person who enjoys connecting ideas from completely different worlds, exploring new topics, and eventually turning all of that into something worth sharing.
His connection to sport is still a big part of who he is. For years, he has worked in mental coaching for athletes, supporting their personal and athletic development, with a particular interest in the role of substitute players in team sports, a subject closely linked to his own experience in volleyball.
Today, he combines that perspective on people, behavior, and performance with his more creative and strategic side. He’s especially fascinated by the stories of athletes and entrepreneurs, so it’s fair to say he feels right at home in the Club.
And one very Andrés detail: if there’s a good story, an interesting idea, or a conversation that starts with “this could be a post…”, chances are he’s already thinking about how to shape it.
